Logo Design
[vc_row css=”.vc_custom_1551708643628{padding-top: 4px !important;padding-bottom: 17px !important;}”][vc_column][vc_column_text]A well-designed logo must first be developed in black and white. Color is an unnecessary distraction from the initial design process. A robust design works large and small in black and white. Your logo must be strong enough to read well on a pencil or blown up on the side of a building.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551708643628{padding-top: 4px !important;padding-bottom: 17px !important;}”][vc_column][vc_column_text]Before I start the design process, I ask my client to fill out a Brand Identity Form. This questionnaire asks you several questions regarding your business and asks you questions that help you think of your business creatively. Like; if your company was a texture, what texture would it be? If your company was a flavor, what would it taste like?[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1625962532363{padding-bottom: 10% !important;}”][vc_column][vc_column_text]I almost always start the process by selecting appropriate typefaces that match the companies look and feel. Once the client and I have established a typeface, I then design the logo icon. This part is the most fun! To create concepts that neatly illustrate who the company is in a single symbol.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1625795383251{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #fcf6ea !important;}”][vc_column css=”.vc_custom_1625962554232{margin-top: -7% !important;}”][eltdf_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][eltdf_elements_holder_item item_padding=”-10%”][eltdf_triangle_section layout=”” title_tag=”h1″ button_type=”simple” triangle_color=”#f8d820″ title=”“” title_color=”#ed1975″]
Your logo must be strong enough to read well in black and white on a pencil or blown up on the side of a building
[/eltdf_triangle_section][/eltdf_elements_holder_item][/eltdf_elements_holder][/vc_column][/vc_row][vc_row css=”.vc_custom_1551709151570{padding-top: 40px !important;padding-bottom: 32px !important;}”][vc_column css=”.vc_custom_1625793293654{padding-left: -10% !important;}”][eltdf_single_image enable_image_shadow=”no” image=”5376″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Once the logo is designed in black and white, I then move on to color palettes. A color palette is selected based on the nature of the business, and it is an integral part of the brand identity.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I select colors appropriate to the company’s image and purpose and submit a selection to the client. I believe less is more, so I usually use only 2 to 3 colors in the logo. We will use the remaining colors in the palette ( never more than 5 colors ) in the web and other appropriate designs. [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551709151570{padding-top: 40px !important;padding-bottom: 32px !important;}”][vc_column][eltdf_single_image enable_image_shadow=”no” image=”6193″][/vc_column][/vc_row][vc_row css=”.vc_custom_1625436644593{padding-top: 5% !important;padding-bottom: 5% !important;}”][vc_column][vc_column_text]After the client has chosen a color palette, I present their new logo in color variations from their chosen palette.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551709151570{padding-top: 40px !important;padding-bottom: 32px !important;}”][vc_column][eltdf_single_image enable_image_shadow=”no” image=”6194″][/vc_column][/vc_row][vc_row css=”.vc_custom_1551709750806{padding-top: 17px !important;padding-bottom: 4px !important;}”][vc_column][vc_column_text]Voila! You now have a beautiful logo and corporate identity designed for your company.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1551709151570{padding-top: 40px !important;padding-bottom: 32px !important;}”][vc_column][eltdf_single_image enable_image_shadow=”no” image=”6195″][/vc_column][/vc_row][vc_row css=”.vc_custom_1551709750806{padding-top: 17px !important;padding-bottom: 4px !important;}”][vc_column][vc_column_text]View a collection of my logos here. If you are interested in having a logo designed for your company, feel free to call me @661-753-3613, or email me @paula@paulanichols.com[/vc_column_text][/vc_column][/vc_row]
